It is mild enough for use on a puppy's face over 4 weeks of age.
The shampoo contains aloe vera, lanolin and gentle proteins that leave a soft, fluffy coat..Healthy Breeds Tearless Puppy Dog Shampoo - Rhodesian Ridgeback Healthy Breeds Puppy Tearless Shampoo is a uniquely gentle, cleaning, and conditioning formula that will leave a dry coat soft, shiny and healthy.